July 31, 2026
Products on marketplaces, primarily Wildberries, have increased in price by 10-30% in just a few days, according to sellers and buyers. “I’m looking at the items in my cart. I ordered them last week for 1,600 rubles, and now they’re 2,100. They’ve skyrocketed by 30%!” says a businesswoman who both buys and sells products on Wildberries. Similar stories are being shared by other buyers who had previously selected items but failed to pay for them before the massive drone attacks on marketplace warehouses began. They estimate the price increase in their carts at 10-35%.
Sellers selling on the platform have also noticed a 3-30% increase in the price of their products. However, they claim they haven’t changed the prices themselves: the increase is due to the cancellation of discounts offered on WB products. The marketplace has the right to set product prices during promotions without the seller’s consent, as long as the discount is provided by the platform. Price increases for unsold products were not uncommon before, as a discount is available today and gone tomorrow, but now, sellers note, they are seeing a massive cancellation of discounts.
“WB has simply cancelled almost all of its own promotions. This is understandable, of course—it’s struggling to restore logistics and has to pay for the damage caused by the burned-out warehouses. But the bottom line is that everything has become significantly more expensive,” explains a major seller operating on four leading Russian marketplaces. Sixteen WB warehouses have been attacked in the past two weeks.
The logistics are suffering, evident in the increased delivery times for virtually all products. For ten sellers surveyed, delivery times have increased from 2-4 days to almost 10. “The number of redemptions has noticeably decreased; it’s clear that customers are receiving products that were already on their way to the pickup points or had already arrived at the pickup points by the 20th of July,” says a home goods seller. “We’re almost out of stock at the WB pickup point right now; they’re saying that warehouse fires are causing significant delays, and all deliveries are overloaded,” describes a resident of Mytishchi, near Moscow.
From July 18 to 31, Ukrainian drones attacked WB warehouses covering over 1 million square meters, which represents at least 15% of the logistics infrastructure of RWB, the company that manages the marketplace, according to an expert at a warehouse real estate brokerage firm. “The company still has many other warehouse facilities, and it can lease the remaining ones, as there are plenty of options on the market, but the drone strikes hit its largest centers, which inevitably impacted logistics,” the expert explains.
Following WB’s rise, Ozon’s goods have risen in price, sellers claim, although its logistics infrastructure has not yet been damaged. Alfa Bank analysts explained that it is more difficult to attack: it is more extensive than WB’s . They estimate that Ozon’s largest warehouse accounts for only 2% of its total space, and that achieving significant results would require methodical, concentrated attacks targeting Ozon’s warehouses over a period of time. The Ukrainian Armed Forces currently lack such capabilities.
“As is typical in such cases, WB’s significant actions are being replicated by its main competitors. We see that Ozon has also cut discounts,” says a seller working on both marketplaces. Another seller confirms that Ozon has significantly reduced its own discounts, leading this entrepreneur to charge over 60% commission on certain items (clothing and footwear). “As a result, sales have dropped significantly not only on WB but also on Ozon,” he says.
WB is compensating sellers for part of their losses from burned goods. On July 30, it completed the second tranche of these payments: according to the company, 175,000 small and medium-sized businesses received them. They consider the payments frivolous, as they only cover a small portion of their losses. “The first time, I was paid 30,000 rubles for 50 burned items—a quarter of the cost price—and the second time, 20,000 for 500 items of the same product. It’s unclear what this means. Perhaps not everything burned, but there’s no further information yet,” said one recipient. “This isn’t compensation, but specifically payments to support business,” says Alexey Nikonov, co-owner of the Uyutnaya Sreda furniture factory.
The government also promised to assist affected entrepreneurs. One option discussed was compensation for the cost of goods, said Nikonov, who participated in the government meeting. Credit holidays and preferential loans from the Bank of Russia were also discussed, said Ivan Kurguzov, Chairman of the Association for the Development of Order Pickup Point Networks, who also attended the meeting.
“Products on marketplaces, primarily Wildberries, have increased in price by 10-30% in just a few days…”
If those strikes keep up, there won’t be any products to sell at all.