What can we do as a community to continue to support Ukraine’s efforts to defend itself?

Shaun Pinner

I’m a British 🇬🇧 Army veteran who joined Ukraine’s Marines 🇺🇦 in 2018 to defend my home and family.
A survivor of the siege of Mariupol, this is my story — from soldier, to Mariupol defender, to Russian POW survivor.

📖 Live. Fight. Survive. — shaunpinner.com/book

April 24, 2026

The most common question I get asked on tour, so here it is…….

Q. What can we do as a community to continue to support Ukraine’s efforts to defend itself?

  1. Keep Ukraine visible (information matters)

Russia relies heavily on fatigue and distraction. When attention drops, pressure drops.

  • Share verified frontline reporting, not recycled noise
  • Call out disinformation when you see it
  • Support independent journalists and war reporters

This isn’t just online activism—it shapes public opinion, which shapes policy.

  1. Fund the right things (not just anything with a flag)

Donations matter, but direction matters more.

  • Support trusted Ukrainian charities and frontline units
  • Back organisations providing medical aid, drones, evacuation, and rehab
  • If you follow specific reporters or units, contribute directly where possible

Random donations feel good. Targeted ones save lives.

  1. Pressure your politicians (this is huge)

Governments respond to voters, especially in democracies.

  • Write to MPs, attend local meetings, ask direct questions
  • Push for continued military aid, sanctions enforcement, and training support
  • Don’t let Ukraine become a “background issue”

Political will is not permanent, it needs constant reinforcement.

  1. Support Ukrainian voices, not just narratives

Too many people talk about Ukraine without listening to Ukrainians.

  • Follow Ukrainian journalists, soldiers, analysts
  • Amplify their perspectives, not filtered takes from afar
  • Invite speakers, host discussions, keep real stories circulating

This keeps the conversation grounded in reality, not abstraction.

  1. Help refugees and displaced Ukrainians

This is direct, human-level impact.

  • Volunteer locally with resettlement groups
  • Offer housing support, employment connections, language help
  • Even small gestures reduce pressure on families rebuilding their lives

War doesn’t end at the frontline, it follows people.

  1. Back long-term resilience, not just emergency aid
  • Support rebuilding efforts, education, and veteran care
  • Focus on mental health support and rehabilitation
  • Help create stability, not just survival

Ukraine isn’t just fighting to win, it’s fighting to endure.

  1. Stay consistent

This is the uncomfortable truth:

Most support fades over time. Russia is betting on that fatigue.

The most valuable thing a community can do is not switch off.

…………….

He Built the System, Now He’s Breaking It

Putin’s Internet Crackdown Is not just Costing Ground in Ukraine

My article for LLB

……………….

“I’m not fighting for Putin, I’m fighting for money… we hate Putin.”

A former tractor driver turned tanker, who once holidayed in Odesa, now admits he doesn’t even want to kill, but still fights for a paycheck.

No moral bar, no patriotism, just the cash.

Video :

https://www.facebook.com/share/v/1CBNxJKPK4/?mibextid=wwXIfr

………………….

Shaun Pinner has arrived in Edmonton! He will be on the Global news morning show tomorrow (Wednesday) and the big event is on Friday at the Ukrainian Youth Unity Complex. Get your tickets now – https://www.showpass.com/unbreakable-shaun-pinner-live/

…….,,,,,,,,,,,,,,,

Brutal, but to understand the current battlefield, you have to see it, I mean up close. With a 100km wide kill zones, many Russians will die never actually seeing an enemy position, in form up points, bases, and on the travel in.

This “road of death” – a small section in the Pokrovsky direction, in the Donetsk region, FPV drones destroyed a dozen units of military equipment and enemy assault vehicles

This is the reality of Putin’s war.

frontlinejournalism

Video here :

https://www.facebook.com/share/v/1E5qkAnAQa/?mibextid=wwXIfr

4 comments

  1. “This is the uncomfortable truth:
    Most support fades over time. Russia is betting on that fatigue.”

    Totalitarian regimes are static; there is no need to worry about time or financial losses or orc losses.
    The desire is domination.
    After one devil dies another takes over.
    Which is why the putinaZis must be completely smashed.
    That nazi cokksukka Solovyov has just stated that their war is eternal.
    And it will be unless their shithole is broken up into manageable pieces.

  2. From Shaun’s LLB article:

    “So while many Russians remain silent on the bombing of children, attacks on passenger trains, or the “Kherson safari,” whether through fear of the law or belief in state propaganda, the loss of Telegram and wider social media has triggered a far more visible reaction.”

    Their evil hive mind is completely immune to the suffering they inflict on Ukraine; indeed most or many actually take a demonic pleasure from it, as we can see from their putrid social media.
    The cuntz have got to be made to suffer massively.
    Carpet bombing, mass starvation and destruction of everything that makes their squalid lives worth living.

  3. This is a wonderful post. Hits all the high points. I’ll be forwarding this to my colleagues and asking them to get “really” engaged instead of when it feels good. Thanks for posting.

    • Important to have the approval of a Ukrainian Cap.
      Shaun is very active these days on London Loves Business, Substack, FB etc.
      Worth following him.
      He served his country, then married a Ukrainian girl and served his new country with distinction for 4 years until he got taken by vermin at Azovstal.
      Now he’s working tirelessly as a global Ukraine advocate.

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