The magazine has published a list of the 25 most successful Ukraine-based brands, which includes companies from various economic sectors.
The rating includes such brands as ATB supermarket chain, Metinvest mining and metallurgical group, Darnitsa pharmaceutical company, Lvivske beer, Morshinskaya mineral water.
“These are the brands of Ukrainian companies that managed to win top positions in their industries and gain popularity all over the country. Each of them was able to find the key to the consumer in their own way – product authenticity, excellent quality, affordable pricing policy or non-standard marketing moves – and due to this, their brands are now on everyone’s lips” – magazine’s editorial staff explains.
Among the companies mentioned on the list there were some that went through a rebranding last year. For instance, Darnitsa introduced its new logo – the microscope-shaped letter “d”.
“This is a reflection of our goals and growth vector. Last year, we began a large-scale transformation and defined several strategic areas: digitalization, leadership in complex generics and creating an international brand,” – Andrei Obrizan, Darnitsa CEO, commented.
As reported, in November 2019 Korrespondent magazine ranked Darnitsa as the most expensive pharmaceutical brand in Ukraine, valuing it at $172.2 million.
© 2020 UNA
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No Toilet manufacturers on the list, the publicity would have led to a vatniki invasion to ‘liberate’ and ‘ensure the safety of the ethnic Toilets’.
That is very good. Curious that there is no mention of Roshen, which is still the 18th largest confectionery company in the world despite losing 40% of its revenue when putlerstan stopped importing in 2013. Revenue is still $800m/yr, making it a world class fmcg company.
They may not support oligarchs, that’s why it is not on the list. My favorite Choc is Svitog (hope i spelled it correctly), in particular the white chocolate. 😀
Svitoch? I never got to try it unfortunately. It has been owned by Nestle for many years. I don’t know if they changed the recipe or not.
When the British company Cadbury’s was taken over by Kraft, they completely altered the flavour for some crazy reason.
This Ukrainian company produces a very tasty natural hand-made style product:-
https://www.chocolate.lviv.ua/en/shop/tafli/
Returning to Poro, I think he should be defined as a successful businessman, rather than an oligarch, since he built his business the hard way: studying in America, identifying a business opportunity in Ukraine and building a top class fmcg company on the P&G/Unilever business model. It was he who had the vision to become Ukraine’s first importer of cocoa; thus pioneering the way for many others and employing many thousands. He may in fact be the only politician in Ukraine who has actually produced a product or a service that people like and purchase not out of necessity, but pleasure. He is one of very few Ukrainian politicians who has served his country and made a genuine contribution.
But the people knew best and chose Mr Bean instead.
Off topic; Seems China shut down the internet. Obviously to hide the true dimensions of the Corona pest. Never believed that a few thousand fuckers were able to spread that shit so fast allover the globe. There must be millions infected in China. 😱
In Britain you can now be arrested as ‘waycist’ for pointing out that the chicoms’ disgusting eating habits has caused this crisis. If you keep vermin like bats, mice and snakes for food and store them with other animals, shit happens. All flights should have been suspended from day one.
Still, I am relying on western science and ingenuity to fend off this latest attack from degenerates.
In Holland a radio station now is playing the ‘Corona Song’. One chinese woman was already abused and beat up by (muslims) from Amsterdam…