Russia Seeks to Fine Lindt For Selling Worse Chocolate to Russians Than Europeans

The Federal Anti-Monopoly Service has launched a competition case against the Swiss chocolate maker.

Russian competition authorities launched a consumer protection case against Swiss chocolate brand Lindt on Tuesday, saying its chocolate sold in Russia is of inferior quality to that available in western Europe.

The Federal Anti-Monopoly Service (FAS) said the brand, controlled by Lindt and Sprüngli, advertised its chocolate in Russia on the basis of “guaranteed product quality” and its “high manufacturing reputation.” But in quality tests on Lindt products conducted in 2019, the FAS said it found the confectionery in Russia was worse than that available in other countries.

It said this duped Russian consumers and could have given the brand an unfair competitive advantage over its rivals.

The brand’s advertising “creates the impression that [Russian] consumers are offered the same product that is produced and sold under the same brand in western Europe,” the agency said in a statement.

“When manufacturers offer adapted products to Russian consumers … and do not inform them about it, the Agency sees such actions as a violation of antitrust legislation,” said Andrei Kashevarov, FAS deputy head. He added that Lindt’s actions could have “redistributed market demand and led to the manufacturer obtaining unjustified benefits which negatively affected competition.”

The FAS said it first warned Lindt about its findings in December 2019. It said it has not received a sufficient response from the chocolate maker since then and would therefore be launching a formal anti-competition case against the Russian subsidiary of Lindt and Sprüngli. 

The company could be fined between 100,000-500,000 rubles ($1,350-$6,700).

(c) The Moscow Times

17 comments

  1. In retaliation, Russians can always send back their expensive Swiss watches, because they are inferior to those sold to the West.

  2. I rather like Lindt chocolate. Which puts me in a quandary because I don’t want to contribute to the Swiss economy because they enriched themselves off the suffering inflicted by nazis, commies, terrorists, the Mob and assorted other filth and scum.
    The Swiss ain’t fussy : if you’ve got the dough they’ll look after it for you regardless of where it came from.
    You can bet that the kremlin murder gang have $billions stashed in Zurich.

    • It’s a pity Roshen is not available in the UK. It’s far superior than most brands available there.

        • Maybe, and if you ever get chance, try Roshen cakes. They are out of this world, quite expensive for Ukraine, but worth it.

          • Will do! I really enjoyed a Roshen milk chocolate bar which contained sesame seeds. So nice that I bought 4 more and scoffed the lot.

              • I used to love dark chocolate, but my tastes seem to be regressing to childhood preferences as I get older! A la recherche du temps perdu?!

  3. Sounds like someone in the Federal Anti-Monopoly Service needs a bribe. his kid probbly needs tyo go to School in the West like “All the other kids are doing.” or is newest wife needs to have her lips injected. or he just wants a new Mercedes.
    You know the essential things in life.
    But he has taken a bribe from the owner of a Russian chocolate company to squeeze out the competition.

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