Modus Trollerandi Part 7: Denial

How Democracy is SWAMPED: Seven Cheap Tricks

In a series of articles, EUvsDisinfo will demonstrate a few of the cheap tricks of the Rhetoric of Disinformation; how the producers of disinformation systematically derail an exchange of ideas – the core of democracy – through a set of handy devices. Kremlin trolls ensure public discourse gets bogged down in a quagmire of pointless contestation. A Swedish activist has coined the term Modus Trollerandi(opens in a new tab) to describe ways of trying to spoil the public debate through a set of cheap tricks. EUvsDisinfo has developed the concept further, to show how democracy gets SWAMPED by malign manipulation.

S: Strawmen:

Attack views or ideas, never expressed by the target.

W: Whataboutism:

Deflect the discussion away from the subject.

A: Attack:

Use brutal language to discourage the opposition.

M: Mockery:

Use sarcasm to belittle the opposition.

P: Provocations:

Who benefits from Cui Bono?

E: Exhaust:

Drown the opposition in details and technicalities.

D: Denial:

Flatly deny any evidence

D for Denial

Among the deflective methods of the pro-Kremlin disinformation outlets, denial is, arguably, the favourite. EUvsDisinfo has over 500 examples of statements(opens in a new tab) in pro-Kremlin outlets, containing the words “There is no proof”. In the pro-Kremlin ecosystem, “no proof” means “no proof we accept”. Any evidence, not in line with the Kremlin narratives, does not exist. Evidence, be that witness accounts(opens in a new tab), hard evidence(opens in a new tab), poison residue(opens in a new tab), photos or videos(opens in a new tab), or even detained individuals(opens in a new tab) are “no proof”. Any individual, NGO or authority, forwarding data that raises questions about the Russian authorities’ accountability or links it to crimes, is, according to the Kremlin, biased and the evidence has no value. Even the United Nations is biased against Russia and Belarus.

A special case of denial is Russia’s persistent repudiation of deploying military units in Crimea(opens in a new tab) in the spring of 2014, suggesting that the military there were local activists, purchasing equipment at army surplus stores. President Putin later acknowledged(opens in a new tab) that the personnel were from Russian regular units, brought to Crimea to control the “referendum”.

Denial, despite mountains of evidence, can be effective, especially if combined with other tricks from the rhetorical toolbox.

The Limits of the Cult of Denial

The “cult of denial” occasionally creates problem for the Kremlin. Even the editor-in-chief of the Kremlin disinformation mouthpieces Sputnik and RT, Margarita Simonyan, doubts the value(opens in a new tab) of blunt denial:

“There are two religions as to how a large and demanding country should behave itself in case of a disastrous screw-up. The first suggests that the country should enter into a state of strong denial; admit to nothing, atone for nothing. Otherwise everything will get much worse. Well, just because. Most responsible comrades in most powerful countries, including ours, adhere to this one.

The other religion suggests that one should act like Iran. This is closer to me. For simple human reasons. In my system of values, Iran acted like a real man.”

Iran admitted to accidently shooting down a Ukrainian passenger aircraft, quickly issued apologies and reparations. The incident was a tragedy, but the story soon left the front pages of the world media. The US acted in a similar way when an Iranian civilian plane was shot down by a US naval vessel(opens in a new tab) in 1996.

Evidence in the MH17 case has been collected by investigators, NGOs and authorities and is being examined by a court of law in the Netherlands. The body of evidence points to Russian state structures. Russia continues to deny, deny and deny, and the case has poisoned Russia’s relations with virtually the rest of the world.

This concludes the series of the Kremlin’s cheap tricks. Keep your eyes on the core issue, don’t get SWAMPED!

(c) EU vs Disinfo


  • “The other religion suggests that one should act like Iran. This is closer to me. For simple human reasons. In my system of values, Iran acted like a real man.”

    This is the closest Simonyan will ever get to a real man. This is the woman whose whole life is devoted to denials, lies, propaganda and BS.

    To add to the non-stop denials, once Russia are found guilty with overwhelming evidence, they refuse to recognise the court.

    Liked by 3 people

  • “Russia continues to deny, deny and deny, and the case has poisoned Russia’s relations with virtually the rest of the world.”
    I wish it were the case, but it isn’t. Blue chip companies like P&G,Mars, Unilever, Boeing, McDonalds, GM, PepsiCo, GM etc, are all happily trading in Russia. Mars in fact has stepped up production for its pet food business and Victoria Mars proudly went there just recently to open a new factory.
    As for the EU and Nato: more members are supportive of Russia than those that are not. Which is why Ukraine’s hopes of joining those organisations are just a dream.

    Liked by 2 people

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.