Modus Trollerandi Part 2: Whataboutism

How Democracy is SWAMPED: Seven Cheap Tricks

In a series of articles, EUvsDisinfo will demonstrate a few of the cheap tricks of the Rhetoric of Disinformation; how the producers of disinformation systematically derail an exchange of ideas – the core of democracy – through a set of handy devices. Kremlin trolls ensure public discourse gets bogged down in a quagmire of pointless contestation. A Swedish activist has coined the term Modus Trollerandi(opens in a new tab) to describe ways of trying to spoil the public debate through a set of cheap tricks. EUvsDisinfo has developed the concept further, to show how democracy gets SWAMPED by malign manipulation.

S: Strawmen:

Attack views or ideas, never expressed by the target.

W: Whataboutism:

Deflect the discussion away from the subject.

A: Attack:

Use brutal language to discourage the opposition.

M: Mockery:

Use sarcasm to belittle the opposition.

P: Provocations:

Who benefits from Cui Bono?

E: Exhaust:

Drown the opposition in details and technicalities.

D: Denial:

Flatly deny any evidence

W for Whataboutism

This device was frequently employed in connection with the Belarusian president Alyaksandr Lukashenka’s act of air piracy in late May. The Kremlin spin doctors made furious attempts to deflect the news from the incident, claiming that sending fighter jets to intercept civilian aircraft and forwarding false bomb threats were common practice. This claim has been repeated ad nauseam (a device to be covered in a later article). Examples can be found here, here and here.

Whataboutism is a rhetorical device to deflect attention away from an unpleasant issue. The Oxford English Dictionary defines it as(opens in a new tab):

The technique or practice of responding to an accusation or difficult question by making a counter-accusation or raising a different issue.

The method is very popular in the pro-Kremlin disinformation ecosystem. “Russian military shot down a passenger plane? Well, what about all the aircraft the US has shot down?“Eastern Ukraine? Well, what about all the countries in whose affairs the US has interfered?” “Demonstrators detained in Russia? Well, what about the police violence in Europe and the gilets jaunes? What about the persecution of the participants in the peaceful protests in Washington?”

The Tu Quoque Fallacy

Classical rhetoric describes this technique as a version of the tu quoque fallacy(opens in a new tab). In Russian, it is “сам дурак” – “you are the idiot!”. This approach has deep roots in Soviet rhetorical traditions(opens in a new tab), and the Kremlin disinformation ecosystem often uses it. EUvsDisinfo has described the method in several articles – here, here and here, for instance.

Whataboutism is an efficient cheap trick, and it has been a core element of Kremlin disinformation for a very long time. Even at the highest political level, instead of replying to questions on mass detentions of peaceful demonstrators, Russian officials apply whataboutism instead of dialogue(opens in a new tab):

We sent compilation of materials about how detentions are carried out and peaceful protests are broken up, how the police act in EU countries to Mr. Borrell so that he and his delegation could have a chance to answer many questions themselves before posing them to us.

Whataboutism is an aggressive means of assuming control over a debate. Through whataboutism, the Kremlin deflects criticism and turns the accusation against the opposition. The attacked party is forced into a defensive position and the Kremlin claims moral high ground.

The antidote to whataboutism: stay on track, and insist on continuing debate on the core issue.

Next: A for Attack

(c) EU vs Disinfo


  • “Whataboutism is an efficient cheap trick, and it has been a core element of Kremlin disinformation for a very long time. ”

    It would fail miserably if the spineless politicians in the EU isolated the swamp altogether.

    Liked by 2 people

    • Or just mention the fact that Russians have a reputation for lying and propaganda! In journalism, credibility used to be the roots of the industry and now they always include the Russian version of the story with no mention of possible lying or propaganda. I think all the spin coming from the Kremlinals should have a disclaimer attached to it.

      Liked by 2 people

  • Excellent analysis! I saw the technique being deployed for the first time in 2008 after putler’s savagery in Georgia. Then I almost forgot about it until 2014, when I saw a paper that I rate highly as a news source: The Daily Telegraph, become swamped with kremtrolls. When the DT abandoned disqus and went behind a paywall, the kremkrappers simply took out paid subscriptions so they could continue to deposit their slurry. Rats cocks! It really is time to ban all kremprop, as F1 says. And shoot the trolls.

    Liked by 2 people

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.