The State Duma approved bills on Internet regulation: control over advertising will be established, the Runet audience will be counted, and foreign social networks will be “grounded”

State Duma deputies adopted in the second reading three bills, which are designed, according to the idea of ​​their authors, to make the Russian Internet more transparent, RBC reports.

The first bill , which was introduced by the deputy of the LDPR faction Sergei Zhigarev, proposes to establish control over all advertising posted on the Runet. According to the document, advertisers and sites will have to transfer information about all advertising campaigns to Roskomnadzor, and the department will take into account, store and process advertising data.

The same bill prohibits the distribution of advertising aimed at Russian consumers on a foreign website, if Roskomnadzor has made such a decision.

The second bill , introduced by United Russia member Anton Gorelkin, introduces mandatory counting of the entire audience of the Russian segment of the Internet. Roskomnadzor will choose the organization that will conduct research on audience size.

The third bill , introduced by a group of deputies led by United Russia party Alexander Khinshtein, obliges foreign Internet companies such as Twitter and Facebook to open a representative office in Russia, which will represent their interests, including in the courts. Khinshtein said that this is a bill to “land” foreign social networks in Russia.

In case of refusal to comply with the requirements of Russian laws on the sites of foreign social networks, they will be prohibited from distributing Russian advertising, they will be prohibited from accepting payments from users from Russia, the sites themselves will be removed from the search results, and access to them will be partially or completely restricted.

All three bills are feasible, experts interviewed by RBC agreed earlier. But there are difficulties: platforms such as Google or Facebook allow you to launch campaigns for different regions from anywhere in the world, not necessarily from Russia; third-party monitoring of advertising messages is almost impossible, and creating a technological platform through which advertisers can share data themselves is very labor intensive.

(C)MEDUZA 2021

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